What are UTM parameters?

UTM parameters are query values added to URLs so analytics tools can attribute visits to specific campaigns.

Can I use this for social and email links?

Yes - it is useful for ads, newsletters, influencer links, and organic campaigns.

Enter your values, review the result, and copy what you need from a more focused app-style panel.

Destination URL

Source

Medium

Campaign

Term

Content

Generated campaign URL

https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch

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